| Lynx tells online Casanovas to get real
A tongue-in-cheek digital advertising campaign from deodorant brand Lynx is aiming to help men who spend too much time flirting on Facebook and in chatrooms to learn how to pull women in real life. The campaign, the first work by creative ad agency BBH since it won Lynx's digital business in December, aims to give men "diverse digital content to use to play the seduction game in real life". In recognition of the fact that the web and gadgets are part of most young men's lifestyle, BBH has put a website, called Get in There, at the heart of the campaign. The site, lynxeffect.com, has tools including a range of mobile phone applications that will turn a handset into "a pulling tool, a weapon of mass seduction". Lynx's Fit Girl Finder emits a bleeping sound that "homes in" on an attractive lady.
Maggie Gyllenhaal New Spokesmodel For Agent Provocateur
Actress and new mother Maggie Gyllenhaal is the latest spokesmodel for Agent Provocateur the raunchy underwear firm. The World Trade Center actress, who gave birth to daughter Ramona in October (07), will appear in videos for the British company's online advertising campaign. Last year (06), Kate Moss' appearance in an Agent Provocateur short movie proved such an attraction, the firm's website crashed. .
Brisbane widow tricked by online beaus
A BRISBANE widow is on the verge of bankruptcy after being seduced out of $60,000 in successive online romance scams. The 65-year-old first-time internet user was also new to dating when she went looking for love online last year. After joining a meeting website for seniors, the woman was approached by a man claiming to be an English professor of physics who was building a robotic tractor. The woman, who wants to be identified only as Shirley, quickly fell in love with "James" who over several months sent photos of himself, his children and his passport. "I wanted to meet like-minded people," she said. "We were supposed to be married this Christmas. He asked if I could assist him with his project and I didn't hesitate because we were a couple. I borrowed $20,000 on a personal loan and sent him the lot." Shirley, who had been on her own since she was widowed 10 years ago, also sent him $10,000 for airfares.
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